Talk by Craig Carroll on Communication, Reputation & Virtue, 31st of October

Dear all,

Below is an announcement regarding a guest lecture by Craig Carroll (New York University’s Stern School of Busines), taking place the 31st of October, at 11-12.45, WN-M655, on the topic:

A Reflection on Scientific Rationales, Theories and Empirical Findings-Recast”

Corporate reputation has been studied from a variety of disciplinary perspectives (e.g., business, economics, sociology, psychology). Sadly, conceptual confusion over the term’s definition, normative stances, lack of precision and transparency in research methods, and unreflective motives and rationales for the study of the concept still abound after 20 years of research. Seminal literature reviews continue to neglect the contributions from communication science (Fombrun & van Riel, 1997; Barnett & Pollock , 2012) , despite the many roles in communication plays in corporate reputation affairs, including its production, conceptualization, definition, dimensions, topics and attributes, monitoring, measurement, evaluation, management, effects, valorization, and valuation.

This presentation has four goals. First and second, it examines the concept of corporate reputation from these disciplines for their rationales, theories, and empirical findings, comparing these disciplines along these dimensions against 14 sub-disciplines within communication science these disciplines typically ignore. Third, the presentation will present a fundamental communication model to guide future theoretical and empirical development of research connecting corporate reputation to other areas of personal, social and economic concern.

Then fourth, the presentation recasts social science’s fundamental interest in corporate reputation as a concept by connecting it to the concept of virtue in organizational contexts. The larger question asked is, “What characterizes the good life for society, the workplace, and the research university?” Underneath this question are two more worth discussing: “What enabling or constraining roles do (or can, or should) corporate reputation research play in these characterizations?” Followed by, “What enabling or constraining roles do (or can, or should) communication science play within these confines?”

A research program connecting corporate reputation to organizational virtue is proposed.

About Carroll: Craig Carroll (Ph.D., The University of Texas at Austin) is a leading scholar in the field of Corporate Reputation. He is Visiting Scholar of Corporate Reputation at New York University’s Stern School of Business and Senior Research Fellow at the Reputation Institute. He has held previous posts at the University of Southern California and the University of North Carolina. He is the editor of Corporate Reputation and the News Media, examining media influence on corporate reputation in 26 countries geographically distributed around the world and the forthcoming The Handbook of Communication and Corporate Reputation (Wiley-Blackwell, 2013).

Please send a short notification to in case you are attending the guest lecture.

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